ABBOTT
LYON
The brief, natural luxury. Abbott Lyon, a luxury jewellery brand was founded in 2015 with a vision for quality jewellery at an affordable price point. The brief? Natural luxury.
Art Direction : Anna Featherstone
Photographer : Oliver James Campbell
Model : India Barr
The inspiration above was the creation direction I created for the pitch to the brand. A large emphasis on interaction with the jewellery, to evoke to the customer that the brand is trustworthy, and the perfect asset to wear on a daily basis.
The ask was for a collection of assets to match with a new rebrand, and show what we could create for them. These were the result of the test shoot which focused on soft facial expressions, and natural beauty.
The aim was to highlight the brand's commitment to crafting pieces for both opulent occasions and everyday wear, and emphasise natural luxury. These assets are un-retouched, to emphasise the key natural aura of the shoot.
Using Adobe Illustrator, a roll-out was creating to show the brand how the collection of imager could be used across email, paid media, organic socials and on web.
Above shows the paid social ad's, for Instagram in story format and square, the middle row shows email banners, and top row shows an intertwined carousel organic social post. Below shows web banners.
