alstroemeira
A passion project which blossomed from a love of complimentary colours.
Using gels, the aim was to accentuate the petals intricacies.
Art Direction : Anna Featherstone
Photographer : Oliver James Campbell
The creative direction was based on the above images, found on Pinterest.
Alstroemeira, another name for the Inca Lily, is a reference to its natural habit in the cool mountain range of the Andes in Chile, Brazil and Peru. The flower was discovered there by the Swedish scientist Claus Alstromer. It was he who gave the flower its name.
This was then used as the name for the playful experimentation and creation of a Kombucha brand, which focuses on using natural and organic produce, and the final outcomes are posters to promote the beverage.