NAtures
bounty
The brief : to creating social led content with an organic narrative that doesn’t resemble a typical targeted ad. Utilising authentic locations, with lived in vibes, combined with youthful models resembling influencers, forms UGC (user generated content) style visuals. Alongside this, to create a range of assets which feature multi generational families for the Asian market, due to significant popularity in that region.
A successful social strategy cultivates reliability and authenticity, as they are key drivers for engagement. By intertwining Natures Bounty’s brand ethos with relatable scenes, the aim was to solidify the brands social personality. UGC style content meshes brand promotion and genuine
storytelling, fostering a sense of community and speaking to an audience on a personal level, encouraging active participation, sharing, and ultimately amplifying engagement to foster a loyal following.
storytelling, fostering a sense of community and speaking to an audience on a personal level, encouraging active participation, sharing, and ultimately amplifying engagement to foster a loyal following.
The above shows a small insight into the deck which I created and presented back to the client, after an initial call with them where they explained they wanted the project to be social first and less commercial to what they're used to.
The deck broke down each product they needed us to shoot, (52 in total) and how this would be broken down into a 2 day shoot at one location house, which myself and the producer went to reccy.
During the 2 shoot we produced 14 videos, 7 handheld, 7 shot by a DOP and 38 stills, all Art Directed on the day by myself as the sole AD.
Below are my favourite shots / videos from the shoot.
