we are
print social
Print Social reached out for a collaboration, to create an illustrated clothing campaign. This would comprise of an organically produced oversized tee, and tote bag. The social first campaign, rolled out on Instagram and Pinterest, seamlessly showcased the collection through a combination of videos and still imagery, fostering organic engagement and igniting a buzz around the refined and curated pieces.
Social first imagery means visuals are specifically designed and optimised for social media platforms. The images prioritse capturing attention, conveying messages quickly and engaging users within the context of each platform.
As these were being used for Instagram and Pinterest, the research for creative direction focused around these two platforms and what was trending. The below shows the mood-board created from this.
The creative direction for the imagery was minimal, simple propping and styling so that nothing would take away from the product. I created sketches, based on the inspiration imagery to make sure we captured at least 6 key shots during the shoot.
In response to the 2023 oversized trend, the t-shirts were purposefully crafted with a generous silhouette. Similarly with the rise in popularity of tote bags during the year, I thought these two garments paired together would be a perfect contemporary fusion of fashion and functionality.
The campaign was raising money for charity, with the money being donated to the West End Women's and Girl Centre in the west end of Newcastle.
The images above were used as teaser posts on stories, to create excitement about the collaboration.
The main story segment is below, which got the most engagement, with over 600 people organically viewing it. 35 units were sold over a 3 week period, with the average for other collaborations being around 20 units. Due to the marketing performing well, I was invited to do another collaboration which is due to come out in summer 2024.
